While it’s important to get in front of potential customers, it’s even more imperative to get in front of your ideal customer. Here’s how you do just that!

No one ever prepares you for life lessons.  They don’t give you a gentle nudge nor do they whisper their sweet song like a lullaby. Lessons always come at you when you’re bare, open, and have no other option but to listen and learn. Legend has it that it’s the only way to swallow the lesson pills. Many books on sales and negotiation will tell you: Sales is in everything Everything is a negotiation If you can master sales, you can master anything And to many degrees, they’re correct. There are lessons and nuances the craft & art of working in sales can teach a person that will carry to one’s personal life. Consistency + Practice: As with anything, a successful sales career requires consistency and constant practice of the art. Sales is an unforgiving […]

The ups and downs of business are something we have to come to terms with. We often get sideswiped during the highs and watch the metrics slow and the numbers decrease. Some industries experience the lull during the Winter, some during the Fall, others in Summer, etc. It’s different for every business but we all get to experience the cycles. This is normal. When starting out and experience our first slow in business, it’s easy to get into the mode of panic, doubt, and allowing negativity to seep in. Luckily, we are not alone and the experience isn’t unique to one person.  Here are a couple of ways to flip the script during the lull. The F Word: “Failure” is a word that has been stigmatized by the hustle & grind culture most salespeople and […]

“When the supermarket clerk tallied up my groceries, I was $12 over what I had on me. I began to remove items from the bags, when another shopper handed me a $20 bill. “Please don’t put yourself out,” I told him.  “Let me tell you a story,” he said.  “My mother is in the hospital with cancer. I visit her every day and bring her flowers. I went this morning, and she got mad at me for spending my money on more flowers. She demanded that I do something else with that money. So, here, please accept this. It is my mother’s flowers.”  Leslie Wagner, Peel, Arkansas. Acts and stories like these are what become legends and anecdotal stories we recite to our kids before bedtime, showing what it means to give and help those […]

Sales is a tough gig; No argument. Because of this, it naturally attracts Type A personalities: The people who must win where overachievement is the norm. These top performers will take any edge they can to beat their competition. They will attend every conference, purchase every video series, script, and try every lead source. They have to follow a routine; it’s the only way they can quantify an ROI on their activity. However, it can sometimes create a stale career environment and the ability to dodge the burnout and monotony of sales can become a very difficult task. During the process of trying to be the best and the most equipped, it can have the opposite effect, taking the go-getter and service-minded person and transforming him or her into just another brick in the wall; […]