As a business owner, our first line of thinking is “What makes the most sense? Which metric will this improve?” As consumers, our first thoughts are “How does this benefit me? What pain point is this solving?” This stencil of thinking can clearly paint a disconnect. While as a business owner we want to increase orders and up our metrics to add to our trophy shelf. Every business thinks of themselves as a unicorn, a disrupter, and sets out to climb the mighty Forbes lists rankings. But we need to take off our business owner hat, zoom out, and be truthful. “Is this something that I would respond to if I were a consumer?” Don’t get lost with patting yourself on the back because you have a nifty marketing slogan. “Oh my gosh, this is […]

If your first thought is to send clients or employees branded corporate gifts, like a mug with your company logo on it, think again. Branded gifts are not gifts.

Has this question ever plagued your mind? “How am I supposed to have time and energy to create video content, maintain a blog, record a podcast, post photos on Instagram, AND still effectively run my business?” Don’t worry, there’s a fairly simple solution. In this fast evolving “Thank You” economy, attention is the most scarce currency. “Thank You Economy”, a term coined by Gary Vee in his book by the same title, acknowledges that we have gone into a different era of business.  One in which the companies that see the biggest returns won’t be the ones that can throw the most money at an advertising campaign, but will be those that can prove they care about their customers more than anyone else. Every business is competing for the consumer’s attention on every platform available […]

During challenging times, kindness makes its mark everywhere—not excluding kindness in the workplace.

Employee retention is a major concern for every organization, big and small. Learn how to keep your best people and avoid the Great Resignation.